On Friday 05/16/2025 the closing price of the Purple Innovation Inc Registered Shs share was $0.87 on BTT.
Compared to the opening price on Friday 05/16/2025 on BTT of $0.87, this is a drop of 0.18%.
Purple Innovation Inc Registered Shs's market capitalization is $78.97 M by 108.22 M shares outstanding.
Is Purple Innovation stock a Buy, Sell or Hold?
Purple Innovation stock has received a consensus rating of buy. The average rating score is and is based on 6 buy ratings, 2 hold ratings, and 0 sell ratings.What was the 52-week low for Purple Innovation stock?
The low in the last 52 weeks of Purple Innovation stock was 0.56. According to the current price, Purple Innovation is 161.05% away from the 52-week low.What was the 52-week high for Purple Innovation stock?
The high in the last 52 weeks of Purple Innovation stock was 1.50. According to the current price, Purple Innovation is 60.32% away from the 52-week high.What are analysts forecasts for Purple Innovation stock?
The 8 analysts offering price forecasts for Purple Innovation have a median target of 2.59, with a high estimate of 8.00 and a low estimate of 1.00. The median estimate represents a 34.88 difference from the last price of 0.90.Purple Innovation Stock Snapshot
0.84
Bid
100.00
Bid Size
0.95
Ask
100.00
Ask Size
5/16/2025
Date
3:26 PM
Time
743.00
Volume
0.87
Prev. Close
0.87
Open
94.26 M
Market Cap in USD
108.22 M
Number of Shares
108.22 M
Total Number of Shares
0.87
Day Low
0.90
Day High
0.90
0.56
52 Week Low
1.50
52 Week High
0.90
0.00
Dividend in USD
0.00
Dividend Yield
95.34
Free Float in %
-0.91
EPS in USD
0.19
Book Value per Share in USD
-0.17
Cash Flow per Share in USD
Purple Innovation News More News
Historical Prices for Purple Innovation
| Date | Open | Close | Daily High | Daily Low |
|---|
Price change over selected period:
0%
0
Purple Innovation Analyst Data
Total Analysts: 8
Analyst: {{ANALYST_DATA}}
Price-Target: {{PRICE_DATA}}
Rating: {{RATING_DATA}}
Price-Target: {{PRICE_DATA}}
Rating: {{RATING_DATA}}
Price
*Price Target
Lowest: 1.00
Median: 2.59
Highest: 8.00
*The average price target includes all analyst analysis, not just the most recent analysis presented in the chart.
Purple Innovation Analyst Opinions
- All
- Buy
- Hold
- Sell
| Date | Analyst | Rating | Price | |||
|---|---|---|---|---|---|---|
| 03/26/25 | Wedbush Morgan Securities Inc. | Maintained Hold | $1 | |||
| 05/08/24 | Wedbush Morgan Securities Inc. | Maintained Buy | $2.25 | |||
| 03/13/24 | Craig-Hallum Capital | Maintained Hold | $2 | |||
| 03/13/24 | Wedbush Morgan Securities Inc. | Maintained Buy | $2.25 | |||
| 01/24/24 | Wedbush Morgan Securities Inc. | Maintained Buy | $1.25 | |||
| 11/13/23 | Oppenheimer & Co. Inc. | Downgraded to Hold | ||||
| 11/10/23 | Craig-Hallum Capital | Downgraded to Hold | ||||
| 11/10/23 | Wedbush Morgan Securities Inc. | Maintained Buy | $1 | |||
| 08/25/23 | Oppenheimer & Co. Inc. | Maintained Buy | $8 | |||
| 08/10/23 | Wedbush Morgan Securities Inc. | Maintained Buy | $3 |
Purple Innovation Estimates* in USD
| 2025 | 2026 | 2027 | 2028 | 2029 | |
|---|---|---|---|---|---|
| Revenue | 467 | 517 | 560 | 585 | 612 |
| Dividend | - | - | 0.00 | - | - |
| Dividend Yield (in %) | 0.00 % | 0.00 % | 0.00 % | - | - |
| EPS | -0.32 | -0.21 | -0.11 | -0.06 | 0.00 |
| P/E Ratio | -2.85 | -4.36 | -7.93 | -15.08 | 0.00 |
| EBIT | -32 | -18 | -5 | 9 | 16 |
| EBITDA | 1 | 11 | 14 | 28 | 35 |
| Net Profit | -40 | -24 | -12 | -6 | 0 |
| Net Profit Adjusted | -34 | -21 | -12 | -6 | 0 |
| Pre-Tax Profit | -47 | -30 | -15 | -8 | -1 |
| Pre-Tax Profit Reported | -46 | -31 | -25 | -19 | -13 |
| EPS (Non-GAAP) ex. SOE | -0.32 | -0.21 | -0.11 | -0.06 | 0.00 |
| EPS (GAAP) | -0.43 | -0.21 | -0.11 | -0.06 | 0.00 |
| Gross Income | 193 | 216 | 248 | 263 | 278 |
| Cash Flow from Investing | -11 | -12 | -10 | -13 | -13 |
| Cash Flow from Operations | -6 | 3 | 19 | 23 | 26 |
| Cash Flow from Financing | 18 | 60 | - | - | - |
| Cash Flow per Share | 0.01 | 0.15 | 0.04 | - | - |
| Free Cash Flow | - | - | - | - | - |
| Free Cash Flow per Share | - | - | - | - | - |
| Book Value per Share | 0.38 | 0.78 | 1.20 | - | - |
| Net Debt | 27 | 1 | -136 | - | - |
| Research & Development Exp. | 10 | 11 | 13 | 14 | 15 |
| Capital Expenditure | 10 | 11 | 13 | 13 | 13 |
| Selling, General & Admin. Exp. | - | - | - | - | - |
| Shareholder’s Equity | -2 | -4 | 37 | -58 | -58 |
| Total Assets | 302 | 306 | 325 | 329 | 338 |
|
Previous Quarter ending 03/31/25 |
Current Quarter ending 06/30/25 |
Next Quarter ending 09/30/25 |
Current Year ending 12/31/25 |
Next Year ending 12/31/26 |
|
|---|---|---|---|---|---|
| Earnings Estimates | |||||
| No. of Analysts | - | 5 | 5 | 5 | 5 |
| Average Estimate | - | -0.107 USD | -0.075 USD | -0.318 USD | -0.208 USD |
| Year Ago | - | 0.000 USD | -0.365 USD | -0.914 USD | - |
| Publish Date | - | 8/11/2025 | 11/5/2025 | - | - |
| Revenue Estimates | |||||
| No. of Analysts | - | 5 | 5 | 5 | 5 |
| Average Estimate | - | 104 USD | 121 USD | 467 USD | 517 USD |
| Year Ago | - | 120 USD | 119 USD | 488 USD | - |
| Publish Date | - | 8/11/2025 | 11/5/2025 | - | - |
* Average Estimates in Million (e.g. Revenue) or per share (e.g. Dividend). Source: FactSet
Income Statements in Mio. USD
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|
| Sales | 487.88 | 510.54 | 575.69 | 726.23 | 648.47 | 428.36 | 285.79 |
| Change of sales in % | -4.44 | -11.32 | -20.73 | 11.99 | 51.39 | 49.89 | - |
| Gross profit on sales | 196.57 | 171.83 | 210.58 | 294.97 | 305.10 | 188.97 | 112.60 |
| Gross profit on sales change in % | 14.40 | -18.40 | -28.61 | -3.32 | 61.45 | 67.82 | - |
| Operating income | -55.83 | -106.83 | -36.36 | -23.35 | 71.23 | 16.21 | -16.89 |
| Operating income change in % | 47.74 | -193.79 | -55.73 | - | 339.29 | - | -660.99 |
| Income before tax | -98.04 | -121.21 | 122.94 | 2.65 | -273.53 | -11.98 | -19.61 |
| Income before tax change in % | 19.12 | - | 4,532.14 | - | -2,183.40 | 38.93 | - |
| Income after tax | -97.90 | -120.76 | -89.69 | 4.03 | -236.87 | -4.03 | -4.32 |
| Income after tax change in % | 18.93 | -34.64 | - | - | -5,781.97 | 6.83 | - |
Balance Sheet in Mio. USD
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|
| Total liabilities | 287.64 | 275.02 | 254.44 | 495.93 | 487.19 | 152.46 | 73.72 |
| Long-term liabilities per share | 1.74 | 1.55 | 1.72 | 5.32 | 5.55 | 2.92 | 2.58 |
| Equity | 20.21 | 115.61 | 178.89 | 146.54 | 67.54 | -4.73 | -2.01 |
| Equity change in % | -82.50 | -35.14 | 22.08 | 116.93 | - | -255.59 | -113.24 |
| Balance sheet total | 307.85 | 390.63 | 433.33 | 642.47 | 554.73 | 147.72 | 71.71 |
| Balance sheet total change in % | -21.19 | -9.86 | -32.55 | 15.82 | 275.52 | 106.00 | -41.36 |
Key Data in USD
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|
| Sales per share | 4.55 | 4.91 | 7.04 | 10.79 | 16.53 | 42.81 | 33.95 |
| P/E ratio (year end quote, basic EPS) | - | - | - | - | - | - | - |
| P/E ratio (year end quote, diluted EPS) | - | - | - | - | - | - | - |
| Dividend yield in % | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Equity ratio in % | 6.56 | 29.60 | 41.28 | 22.81 | 12.18 | -3.20 | -2.80 |
| Debt ratio in % | 93.44 | 70.40 | 58.72 | 77.19 | 87.82 | 103.20 | 102.80 |
Purple Innovation Insider Activity
| Name | Date | shares traded | shares held | Price | type (sell/buy) | option |
|---|---|---|---|---|---|---|
| Vogensen Todd E. | 03/30/2025 | 6,970.00 | 47,868.00 | 0.76 | Sell | No |
| DeMartini Robert | 03/30/2025 | 23,232.00 | 879,514.00 | 0.76 | Sell | No |
| Vogensen Todd E. | 03/30/2025 | 24,116.00 | 54,838.00 | n/a | Buy | No |
| DeMartini Robert | 03/30/2025 | 80,386.00 | 902,746.00 | n/a | Buy | No |
| DeMartini Robert | 03/24/2025 | 48,167.00 | 822,360.00 | 0.79 | Sell | No |
| DeMartini Robert | 03/24/2025 | 166,667.00 | 870,527.00 | n/a | Buy | No |
| Ulrich George Turner | 03/14/2025 | 2,152.00 | 23,812.00 | 0.90 | Sell | No |
| DeMartini Robert | 03/14/2025 | 16,337.00 | 703,860.00 | 0.90 | Sell | No |
| KERBY JEFFERY SCOTT | 03/14/2025 | 3,142.00 | 51,505.00 | 0.90 | Sell | No |
| Ulrich George Turner | 03/14/2025 | 1,455.00 | 19,672.00 | 0.90 | Sell | No |
| HUTCHINGS JEFFREY LAYNE | 03/14/2025 | 11,235.00 | 42,123.00 | n/a | Buy | No |
| Roddy Jack | 03/14/2025 | 11,499.00 | 68,952.00 | n/a | Buy | No |
| Ulrich George Turner | 03/14/2025 | 4,253.00 | 21,127.00 | n/a | Buy | No |
| Ulrich George Turner | 03/14/2025 | 6,292.00 | 25,964.00 | n/a | Buy | No |
| HAYNOR ERIC SCOTT | 03/14/2025 | 14,097.00 | 191,933.55 | n/a | Buy | No |
| DeMartini Robert | 03/14/2025 | 56,528.00 | 720,197.00 | n/a | Buy | No |
| Roddy Jack | 03/14/2025 | 10,666.00 | 57,453.00 | n/a | Buy | No |
| KERBY JEFFERY SCOTT | 03/14/2025 | 9,186.00 | 54,647.00 | n/a | Buy | No |
| Vogensen Todd E. | 03/13/2025 | 12,488.00 | 30,722.00 | 0.90 | Sell | No |
| McDermott Tricia | 03/13/2025 | 10,176.00 | 25,832.00 | 0.90 | Sell | No |
| McDermott Tricia | 03/13/2025 | 36,008.00 | 36,008.00 | n/a | Buy | No |
| Vogensen Todd E. | 03/13/2025 | 43,210.00 | 43,210.00 | n/a | Buy | No |
| Peterson Douglas Scott | 11/14/2024 | 23,028.00 | n/a | n/a | Sell | No |
| Peterson Douglas Scott | 11/14/2024 | 23,028.00 | 23,028.00 | n/a | Buy | No |
| Peterson Douglas Scott | 11/14/2024 | 23,028.00 | 3,233,959.00 | n/a | Buy | No |
Purple Innovation Dividend Calendar
| Date | Name | Dividend | *yield | Currency |
|---|---|---|---|---|
| 2024 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2023 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2022 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2021 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2020 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2019 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2018 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2017 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2016 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
| 2015 | Purple Innovation Inc Registered Shs | 0.00 | 0.00 | USD |
*Yield of the Respective Date
Purple Innovation Calendar
| Event | Estimate | Info | Date |
|---|---|---|---|
| Annual General Meeting | -0.910 USD | Annual General Meeting | 06/10/2025 |
| Earnings Report | -0.107 USD | Q2 2025 Earnings Release | 08/11/2025 |
| Earnings Report | -0.075 USD | Q3 2025 Earnings Release | 11/05/2025 |
| Earnings Report | -0.025 USD | Q4 2025 Earnings Release | 03/12/2026 |
| Earnings Report | -0.078 USD | Q1 2026 Earnings Release | 05/12/2026 |
Purple Innovation Past Events
| Event | Actual EPS | Info | Date |
|---|---|---|---|
| Earnings Report | -0.180 USD | Q1 2025 Earnings Release | 05/06/2025 |
| Earnings Report | -0.080 USD | Q4 2024 Earnings Release | 03/13/2025 |
| Earnings Report | -0.360 USD | Q3 2024 Earnings Release | 11/04/2024 |
| Earnings Report | 0.000 USD | Q2 2024 Earnings Release | 08/05/2024 |
| Annual General Meeting | -1.170 USD | Annual General Meeting | 06/11/2024 |
| Earnings Report | -0.470 USD | Q1 2024 Earnings Release | 05/07/2024 |
| Earnings Report | -0.170 USD | Q4 2023 Earnings Release | 03/12/2024 |
| Earnings Report | -0.340 USD | Q3 2023 Earnings Release | 11/09/2023 |
| Earnings Report | -0.360 USD | Q2 2023 Earnings Release | 08/09/2023 |
| Annual General Meeting | -1.100 USD | Annual General Meeting | 06/16/2023 |
| Earnings Report | -0.240 USD | Q1 2023 Earnings Release | 05/10/2023 |
| Earnings Report | -0.770 USD | Q4 2022 Earnings Release | 03/16/2023 |
| Earnings Report | 0.030 USD | Q3 2022 Earnings Release | 11/09/2022 |
| Earnings Report | -0.100 USD | Q2 2022 Earnings Release | 08/09/2022 |
| Annual General Meeting | -0.300 USD | Annual General Meeting | 05/17/2022 |
| Earnings Report | -0.200 USD | Q1 2022 Earnings Release | 05/10/2022 |
| Earnings Report | -0.390 USD | Q4 2021 Earnings Release | 03/01/2022 |
Purple Innovation Profile
Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.